Retail Personalization Engine
Retail — Data-driven discovery and faster iteration
Retail+19% conversion
Retail Personalization Engine
Context
A fast-growing e‑commerce brand needed to improve discovery and reduce bounce.
Results
- +19% conversion and +11% AOV
- Lower page latency by 22%
- Reusable experimentation platform for future launches
Solution
- Behavioral profiles and real-time feature store
- Ranking models with offline and online evaluation
- Edge caching and A/B testing for rapid iteration